Crystal Pepsi Engagement Ring
Axios NYC was asked to create a special ring for a Pepsi Valentines giveaway. Axios NYC scoured the internet to obtain original bottles of Crystal Pepsi. After amassing five gallons, it was boiled down to a syrup and then baked in a 3000 degree kiln to a charred powder of the base elements of Crystal Pepsi. The powder was sent to a laboratory, superheated and compressed from base carbon to crystalline graphite, which was used to make a laboratory grown diamond. The final product was a 1.56 carat diamond which was set in a custom solid platinum ring designed by Axios NYC. The ring was placed in a customized branded box with an LED light hidden in the lid. This was part of a Twitter campaign where one fan who showed equal love for both crystal Pepsi and their significant other won the engagement ring.